2012年11月20日星期二

Kick Out A Brand-New Life

High Top Shoes Supra, The year was 1985 and a historic partnership was formed between the greatest basketball player of all time and arguably the greatest sports marketing company with the release of the Air Jordan I in the simple colorways of the Bulls home and away: white/black/red and b/r (the NBA fined MJ for not having enough white on his shoes and of course Nike stepped up to pay his fines gaining valuable media exposure in the process). The original Air Jordan One was an eclectic mix of other Nike basketball shoes: Nike Dunk, Terminator and High Top Shoes Supra Air Force 1 and what helped to set it apart in terms of leading edge sports marketing and branding was the classic \'Jordan Wings\' logo which reminds you of flight and Mike soaring to the rim. The AJI is a simple, timeless shoe.

It\'s the classic original that was to begin the Jordan legacy; now while it\'s not recommended as a performance shoe High Top Shoes Supra by today\'s standards due to the paper thin sole it stood up compared with the other basketball shoes of its day. This shoe unsurprisingly has been retroed many times including the 2001 Retro+ that was cut a little lower with 9 lace holes instead of 8 and a stitched jumpman on the heel; the 2002 version, instead of the giant side swoosh had a chrome jumpman and a clear outsole.

The AJI began the process next game along the AJII. Now the first big difference is that the AJ2 lacks the giant side swoosh; in fact one of the only commonalities is the Wings logo. It has a completed revamped upper with simple lines and upgraded materials.

On this model higher quality leathers were used and in combination with plastic on the heel counter and lace loops it had a more solid feel. The AJIIs were crafted in Italy and the Wings logo became an integral part of the main design. Remade in 1994, the Jordan II retro, like the Retro I came in a commemorative box with a retro card.

What happened next was revolutionary in terms of sneaker design, high performance basketball shoes and sports marketing. It was the release of the Air Jordan III and according to a recent poll; the High Top Shoes Supra AJIII is the most popular sneaker ever. The Air Jordan III was the first in so many ways; the first Air Jordan designed by Tinker Hatfield, the 1st to have a visible air bubble, and the 1st to feature the jumpman as the main logo. The featured designs of the elephant print, sculpted midsole and lower profile were revolutionary and set the Air Jordan apart. In terms of looks and feel, by featuring a full grain and nubuck upper with synthetic leather elephant print, the AJIII set the bar far higher than its two predecessors. Technically speaking, by adding a polyurethane midsole and Visible Max Air bubble, the AJIII was and continues to be a top of the line shoe.

When the AJIV arrived on the scene the ties to the AJIII pertained to the advanced and comfortable midsole and the \'Nike Air\' on the heel however the similarities ended there. The Jordan IV featured nubuck uppers for the first time along with the Black/Cement colorway. A thin plastic mesh is displayed on each of the 4 colorways and the triangle sidepiece and lace holders were also made from plastic. The tongue, just like Mike\'s very own trademark at the height of his powers, really set this shoe off; not only was the Jumpman there but also included was a \'Flight\' script logo that added a touch more flavour.

With the arrival of the AJV seeing as how the AJ4 was a classic in its own right just like its predecessor it\'s not surprising that many of the best features were carried over. However there were noticeable differences such as lacelocks to prevent laces from coming undone during battle. Structurally, the Jordan V was designed to be a bit more supportive so it\'s a little higher cut than the IV with extra ankle padding. The release of the White/Grape Ice-New Emerald (Radical Purple and Green) shoe was the first time the Air Jordan was released in a non-traditional basketball colorway; another memorable detail was the stitched \'23\' on the traditional Black/Fire Red shoe. The style feature best remembered from this shoe was the tongue; made from 3M space-age fabrics, it reflected light. One of the more controversial features of the V was the clear rubber outsole; it was a cutting edge aesthetic design feature yet unfortunately inevitable yellowing somewhat tainted an otherwise great idea.

Article Source: http://EzineArticles.com/1985126